About AMPIRIO Private Limited

AMPIRIO Private Limited is the India-based engineering infrastructure hub of AMPIRIO, combining German governance with Indian engineering strength.

We help European businesses build, scale, and operate high-performance technology capabilities through custom enterprise software development, dedicated engineering teams, and structured India expansion.

Our capabilities span cloud-native platforms, SaaS, mobile and digital commerce, scalable architectures, DevOps, and end-to-end engineering.

From project-based development to Team-as-a-Service and Build-Operate-Transfer (BOT), AMPIRIO provides structured models designed for long-term scalability, operational control, and sustainable growth.

Engineering Infrastructure. Not Just Development.

Role: Senior Demand Generation, Channel & Bid Operations Manager

Location: Gurugram, Haryana (Spaze I-Tech Park, Sector 49)
Workplace: Hybrid
Employment Type: Full-time, Permanent
Experience: 6+ years
Reports To: CEO (Germany)
Market Focus: DACH / Europe

About the Role

We are looking for an experienced B2B demand generation and channel professional to build AMPIRIO’s opportunity-generation engine for the DACH and broader European market.

This is a hands-on builder role. You will not inherit a fully established demand-generation machine or predefined technology stack. You will design the engine from the ground up — selecting the tools, building the target-account universe, launching outbound campaigns, developing intermediary and subcontractor channels, managing tender-platform operations, and establishing the measurement framework behind it all.

The objective is clear: build a predictable and measurable system that generates qualified opportunities and gives us a clear understanding of which channels contribute to revenue.

Key Responsibilities

Target Account Intelligence

Build and maintain AMPIRIO’s target-account and contact universe.
Develop firmographic segmentation and map relevant buying committees and decision-makers.
Establish processes for contact enrichment, data quality, and database maintenance.
Incorporate intent data into outbound activity and campaign prioritization.
Identify accounts demonstrating relevant buying signals and convert those signals into actionable prospecting opportunities.
Select the appropriate data, prospecting, and demand-generation tools and justify the investment.

Outbound & Campaigns

Design and execute multi-channel outbound sequences across email, LinkedIn, sales-assisted calling, and retargeting.
Build repeatable outbound processes targeting relevant European accounts and buying groups.
Own email deliverability, sender reputation, domain health, and outbound inbox infrastructure.
Develop structured campaign experiments with clear hypotheses, success metrics, and documented results.
Continuously optimize campaigns based on conversion data and market feedback.

Tender & Project Platforms

Monitor and qualify relevant opportunities across German and European procurement portals, enterprise sourcing platforms, and IT project marketplaces.
Manage registrations, supplier profiles, prequalification processes, and platform requirements.
Establish a disciplined bid/no-bid qualification process based on AMPIRIO’s Ideal Customer Profile (ICP).
Coordinate qualified opportunities with the marketing and bid-content function.
Track submissions, deadlines, outcomes, and conversion rates as part of the opportunity pipeline.

Relevant platforms may include eVergabe, DTVP, subreport ELViS, Vergabe24, TED, SAP Ariba, Jaggaer, Coupa, freelancermap, freelance.de, Malt, GULP, and comparable platforms.

Intermediary & Subcontractor Networks

Build relationships with IT staffing companies, vendor brokers, MSP/VMS programmes, system integrators, and consultancies that subcontract technology and engineering capacity.
Identify and pursue relevant preferred-supplier lists, framework agreements, and partner programmes.
Own supplier onboarding and associated documentation from initial engagement through completion.
Develop and maintain relationships with intermediaries and channel partners.
Create a repeatable channel-development process capable of generating qualified opportunities.

Relevant ecosystems may include Hays, GULP/Randstad, Etengo, SOLCOM, Questax, Computer Futures, SAP Fieldglass, Beeline, and comparable networks.

Martech, CRM & Attribution

Own CRM architecture and data hygiene.
Define lifecycle stages, routing rules, enrichment processes, deduplication, and sales handover standards.
Establish clear SLAs between marketing/demand generation and sales.
Build reporting that provides visibility into pipeline contribution and channel effectiveness.
Track cost per qualified opportunity, conversion by funnel stage, tender performance, intermediary performance, and overall channel contribution.
Develop an attribution approach appropriate for considered, high-value B2B sales cycles.

GDPR & European Prospecting Compliance

Ensure lead-acquisition and prospecting processes are designed around GDPR/DSGVO requirements.
Understand the legal constraints affecting B2B cold outreach in Germany and the broader European market.
Build compliant processes into the demand-generation engine rather than treating compliance as an afterthought.
Balance prospecting effectiveness with responsible and sustainable data practices.

Required Qualifications

6+ years of experience in B2B demand generation, growth, revenue operations, channel development, or a closely related discipline.
Meaningful experience working with European or North American B2B markets.
Proven experience building an opportunity-generation engine from the ground up.
Demonstrable experience getting an IT services or consulting company into subcontractor, vendor, broker, or partner networks and generating opportunities through those channels.
Working knowledge of tender and project platforms, supplier registration, prequalification, and framework agreements.
Hands-on experience with B2B prospecting, CRM, enrichment, automation, sequencing, and demand-generation technology.
Strong analytical capability across funnel conversion, cohort analysis, cost per qualified opportunity, and attribution.
Working understanding of GDPR as it applies to B2B prospecting within the European Union.
Ability to work independently and effectively across India-Germany time zones.

Relevant Technology Experience

We expect hands-on familiarity with a modern B2B demand-generation stack. Relevant experience may include:

Contact & Company Data

Apollo
Lusha
Cognism
ZoomInfo
Clay

Intent Data

Bombora
G2 Buyer Intent
6sense
Demandbase
Dealfront / Leadfeeder

Prospecting

LinkedIn Sales Navigator

CRM & Automation

HubSpot
Salesforce
Comparable CRM and automation platforms

Sequencing & Deliverability

Instantly
Smartlead
Outreach
Lemlist
Comparable outbound platforms

You are not expected to have used every tool listed above.

What matters is your ability to explain which tools you selected previously, why you selected them, what alternatives you considered, and what you would choose for AMPIRIO.

Preferred Qualifications

Experience generating B2B demand within the DACH region.
Understanding of data and prospecting platforms with strong DACH coverage, such as Cognism and Dealfront/Echobot.
German-language proficiency.
European public-procurement experience.
Experience working with MSP/VMS-managed vendor programmes.
Existing relationships with staffing firms, brokers, system integrators, partner managers, or relevant vendor ecosystems.
Account-Based Marketing (ABM) experience within considered, high-value B2B sales environments.
Experience with offshore/nearshore technology services, dedicated engineering teams, ODC, or BOT models.
Light scripting or workflow-automation capability using n8n, Make, Zapier, basic Python, or comparable tools.

What Success Looks Like

First 90 Days

Demand-generation technology stack selected and operational.
CRM architecture, lifecycle stages, and tracking established.
Target-account universe created.
AMPIRIO registered and appropriately profiled on priority tender and project platforms.
Initial outbound sequences launched.
First priority intermediary relationships initiated.

Within 6 Months

Multi-channel opportunity engine operating consistently.
Cost per qualified opportunity measurable.
Regular qualified tender opportunities entering the pipeline.
Initial supplier, partner, or framework listings secured.
Channel-performance reporting established.

Within 12 Months

Predictable contribution to qualified pipeline.
Clear understanding of which outbound, tender, and intermediary channels generate commercial value.
Conversion performance measurable across the opportunity funnel.
Repeatable and documented demand-generation and channel playbooks established for future scale.

Who Will Succeed in This Role

We are looking for a builder, not simply an operator.

You should be comfortable deciding which tools to buy, configuring the systems, building target-account lists, launching campaigns, contacting intermediaries, completing supplier registrations, analyzing funnel performance, and improving the engine yourself.

This role does not carry a direct sales quota, but it does require someone who is comfortable opening doors, developing relationships, and taking ownership of qualified opportunity generation.

If you have previously built a B2B opportunity engine from zero and can clearly explain what you inherited, what you built, why you made those decisions, and what commercial results followed, we would like to hear from you.

Join AMPIRIO Private Limited and help build the demand-generation and channel infrastructure behind our continued growth in the European market.

Senior Demand Generation, Channel & Bid Operations Manager