Real Estate
Real Estate CRM and Listing Platform for a Munich Agency
A custom CRM and public listing platform that replaced three separate tools for a Munich real estate agency — cutting deal cycle time by 35%.
Client
Confidential (Real Estate, Munich)
Industry
Real Estate
Technologies
Situation
A Munich real estate agency with 45 agents was using three separate tools: a generic CRM, a separate listing portal, and manual Excel-based pipeline tracking. Data lived in silos, agents spent too long on admin, and management had no clear pipeline visibility.
What We Delivered
A single integrated platform with two sides: an internal CRM for agents and a public-facing property listing website. The CRM covers lead management, property matching, viewing scheduling, offer tracking, and commission calculation. The public site is a fast, SEO-optimised listing portal with detailed property pages, map integration, and an enquiry system that routes leads directly into the CRM.
Integrations
Automated syndication to ImmobilienScout24 and Immowelt via their APIs. WhatsApp Business integration for automated viewing reminders. DocuSign for digital offer letters.
Results
Average deal cycle time dropped by 35%. The agency's website went from 1,200 to 8,400 monthly visitors within four months of launch, driven by improved SEO. All three legacy tools were decommissioned, saving €28,000 in annual software costs.